Age of data-driven expos and events: Understand your visitors and their actions better with Vision AI

“Smile! You’re on camera” is a sign that is becoming increasingly common. CCTV cameras can be found in most stores, buildings, public places, events, etc. Is your organization under CCTV surveillance? If yes, are you getting the most benefit out of your investments in CCTV infrastructure? Let’s see a case study of how we helped the multinational automobile manufacturer, Nissan, to leverage their CCTVs to generate intelligent insights that help their business growth. 

Real-time video analytics for events and expos,

Nissan hosts auto expos quite often. In one of the expos they hosted in Dubai, they decided to go one step deeper to understand the preferences of the visitors. We built a solution for Nissan that automatically generates intelligent insights from the CCTV video streams. 

Nissan showcased several cars of different models in the expo. All these cars were under the vicinity of the CCTV cameras installed in the expo hall. We optimized the in-store customer analytics feature of Emotyx to generate intelligent insights from these CCTV cameras.

The solution was built using computer vision technology, more specifically – people detection, people tracking, reidentification and object detection. The solution analyzed the characteristics of the visitors who visited each car. The solution was able to generate the following insights;

• Which is the most and least visited car?
• Number of people visited each car
• Total time spent by visitors exploring each car
• Which is the most desired and least desired car (based on highest spent time)
• Most preferred model, color, segments
• Insights based on demographics
• Vehicle categories most preferred based on gender
• Vehicle categories most preferred based on race (Arabs, whites, etc)
• Vehicle categories most preferred based on age group
• Number of people who took selfies near different cars
• Number of people entered the car
• And many more…

These kinds of intel are helpful for the company to strategize sales and marketing approaches and campaigns. Emotyx is a pluggable solution and hardware agnostic. That is, it can be installed on top of any existing CCTV hardware and start using the solution straight away. 

What more can be done? 

Wouldn’t it be cool if you can understand what your customers are thinking? Using Emotyx it is possible. Emotyx’s emotion analysis module helps you to analyze the emotions and expressions that flick across your customers’ face when they see your products or when a salesperson explain certain features. Facial Emotion Recognition can measure moment-by-moment facial expressions of emotions automatically and aggregate the results. Through this, the system can identify whether a potential customer was satisfied with a particular car and its features by detecting the emotion on their face. 

Providing business insights isn’t the only use of AI-powered video analytics in events, though. Organizing an event involves a lot of planning and proactive thought. A few years ago, LG hosted an event for the launch of one of its smartphones. The event involved 100 helium-filled balloons being released, each with a voucher to claim one of their devices. Due to the carelessness in security checks, people managed to sneak BB guns and sticks into the event. As a result, around 20 people were injured. Such a scenario could have been easily prevented through the use of video analytics solutions that can monitor visitors to identify if they are carrying any harmful objects with them. 

Such solutions can secure an event by picking up on any unwanted activities or situations and sending alerts so that the concerned authorities can diffuse them. They can also use face recognition algorithms to identify previous offenders or criminals and stop them from entering the venue.

Real-time video analytics can also be used in event parking spaces for easy vehicle parking identification of suspicious vehicles. Cameras can capture an image of the number plate and extract the alphanumeric value from it. This is then stored and matched against a database and if a match is found, the parking manager is alerted instantly.

Protecting boundaries is another way that helps in ensuring the security of an event. Emotyx can detect intruders who venture into restricted areas and track their movement while sending out an alert.

If you are interested to learn more about Emotyx or if you have any queries, please reach out to [email protected]