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The more you know about your customers, the better chances you have of beating your competitors. In today’s highly competitive world, businesses are constantly on the lookout for new ways to engage with their customers, understand them better and convert the information gathered into actionable insights towards increased business profits.
If you have CCTVs installed on your business premises, you already have more than enough to make your business more efficient. These cameras generate a large volume of raw data and its sheer volume can be quite cumbersome for generating any actionable insights. For example, manually reviewing one-hour video footage would take up to 2 to 3 hours. In this light, most videos are either discarded or stored without being used further for any analysis. If we can manage to extract actionable insights from this raw data, we can use this information for multiple purposes. In this article, we’ll see how AI-powered video analytics can harness actionable insights from your CCTV cameras.
Intelligent Video Analytics is the method of automating video footage analysis by employing various algorithms to track and differentiate between object types and identifying certain behavior or actions in real-time. Intelligent video analysis can be used to track or identify faces of people, license plates and objects such as vehicles, trees, and even to identify emotions expressed by people, etc.
This technology turns video surveillance into more than just recorded data. With AI and various deep-learning algorithms, the system can efficiently analyze large quantities of data that videos generate and provide actionable insights. Using AI, the cameras can communicate with each other in taking decisions and detecting suspicious activities or predicting them before it happens.
AI-based analytics solutions have come a long way since the technology has been introduced for use with a wide range of applications from motion detection to camera-tampering alarms, people counting, and crowd management. Emotyx is the best real-time video analytics software available in the market today. It is an AI-powered real-time video analytics software that enables businesses to harness intelligent insights from CCTV videos. It automates security surveillance, customer tracking, crowd analytics, people counting, vehicle counting, facilities tracking, heat-map analytics and many more.
Businesses can make use of AI-based analytics to capture the movement and behavior of people and turn it into actionable data. Retailers can track and analyze the buying behavior of each buyer, identifying demographic information such as age and gender, finding redundancy in day-to-day operations and providing apt product and ads placement, etc. These data can then be used to form efficient marketing strategies, identifying store performance, preventing theft and loss and improving the customer’s shopping experience.
For better understanding customers
AI-driven analytics can be used to detect various traffic conditions such as vehicle traffic, pedestrian flow, accidents, etc. The system provides detailed real-time information and alerts about what is happening on highways, bridges, and tunnels and allows traffic management authorities to make appropriate decisions. For example, the system can detect traffic violations such as illegal U-turns, going the wrong way, illegal parking, abandoning a vehicle, etc. The insights also help authorities to help eliminate congestion, easing traffic and better manage the road infrastructure.
People often find it very difficult to get vacant parking spots in public places such as theatres, stadiums, malls and retail stores. This leads to traffic congestion and higher fuel consumption. AI-based video analysis system constantly monitors all the vehicles present at a parking facility on a real-time basis. Thanks to its ‘Object counting’ ability, the system informs parking management employees about the number of used parking spots and vacant parking spots. This information can help drivers find open parking spaces.
AI-powered analytics plays a crucial role in improving public safety. By using technologies such as face detection and license plate recognition, law enforcement agents can detect when people on watch lists enters a particular area and can respond immediately and prevent any potential threat. Deep learning-based AI analytics speeds up investigations by intelligently analyzing days of camera footage in a matter of minutes. Moreover, AI-based smart analytics enables authorities to eliminate overcrowding and loitering thereby ensuring the safety and security of the public.
Video analytics helps production managers to keep track of all aspects of the assembly plant remotely. The system can be trained to detect even the smallest flaws in manufactured products and monitor machine operations that help to schedule predictive maintenance. The technology can detect workplace thefts, inappropriate conduct of employees, and false injury claims.
For efficient resource management
Video analytics in healthcare leads to greater efficiency and improves the overall patient experience. It can continuously monitor patients and ensure patients receive the care and attention they need. For example, patients suffering from dementia or Alzheimer’s are prone to wandering and becoming lost and endangered. With video analytics, caregivers will receive an instant alert if a patient leaves the facility so that they can take the required action.
AI-powered video surveillance solutions have become indispensable in today’s world. The potential and demand for this technology have witnessed an exponential growth, It’s now being used in all possible fields. AI implemented analytic solutions can bring huge benefits to governments, businesses and also society. The Global Video Analytics Market Report of 2016, predicts that the worldwide video analytics market will grow from the $1.69 billion of 2016 to $4.23 billion by 2021 – A huge growth of 21%. The technology is quickly picking up momentum and is proving to be a game-changer in many fields. From security to public safety to crowd management, intelligent video analytics is becoming a powerful tool. The major advantage of video content analysis is that; it can be incorporated into existing CCTV infrastructure. As developments in AI and deep learning continues to accelerate we can expect much more advancements in video content analysis in the coming future.
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