What are Non-fungible tokens or NFTs?

If you’ve been following the crypto space, I think you probably already heard bits and pieces about NFTs or Non-Fungible tokens. Even though the history of NFTs can be arguably dated back to 2014, this piece of crypto started to gain much popularity in recent years. Many crypto tokens were introduced to support different applications […]

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Understanding STOs (Security Token Offerings)

The buzz created by ICOs for past 2 years have caught the attention of almost every entrepreneur. Especially since in 2017 when it outperformed venture capital funding and became the number one method of funding blockchain organizations. The rapid growth in this particular sector has attracted a few fraudsters to come up with fake campaigns […]

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Understanding ICO token models. How to choose the best for your project?

The ICO market is growing rapidly and it’s a new avenue for startups to raise funds needed to launch their projects. Defining and communicating each facet of a token sale is very important for the successful funding as it mitigates risks and illustrates trust and transparency between founders and investors. One of the key aspects […]

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Bridging the cryptocurrency gap between retailers and consumers

The worldwide e-commerce retail sales surpassed $2.2 trillion in 2017 and it is estimated to reach up to $4.5 trillion by 2021. Online businesses contained roughly 10% of the average worldwide retail deals in 2017 and over the next 3 years, it will increase by another 5.4%. Amazon and Alibaba are right now the world’s […]

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Crypto Loyalty Tokens: Building Blocks of Effective Consumer Retention

  So you have a fantastic product, have a great marketing campaign in place, customers are flowing in and the cash registers are ringing, but to have these customers coming back is the real challenge. According to a Bain & Company study, as much as 80% of the self-proclaimed happy customers do not bring back […]

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